ILLUSTRATOR
PHOTOSHOP
FIGMA
LIGHTROOM
INDESIGN
DIMENSION
ILLUSTRATOR PHOTOSHOP FIGMA LIGHTROOM INDESIGN DIMENSION
RADIO SHACK
RadioShack, a once-iconic tech retailer, finds itself at a crossroads as it grapples with the aftermath of a takeover by crypto bros. The brand, once synonymous with cutting-edge electronics and innovation, now struggles to reclaim its former glory. Desperate for a rebrand to shed the negative associations and bring back its loyal customer base, RadioShack faces the challenge of adapting to a rapidly changing market landscape while staying true to its roots.
BING ENERGY
Bing Energy had an outdated, unapproachable feel. When rebranding I focused on their promise to provide a natural and heart-healthy source of energy to support an active and adventurous lifestyle. Bing’s commitment to using CoQ10 and other natural ingredients means that you can trust them to provide a balanced and sustainable energy boost that won't sacrifice your health.
SYNTHESIZER
Synththesizer is a visual synthesizer that invites users to manipulate AI parameters through tactile inputs, turning a digital process into a sensory experience. Synththesizer's philosophy is rooted in democratizing the understanding of AI art. Instead of taking a stand in the ongoing debates surrounding AI in creativity, it aims to provide an accessible entry point for individuals to engage with, comprehend, and form their own opinions on AI-generated art.
ZINNECKER HVAC
Zinnecker HVAC is a heating ventilation and air service that prides itself on quality and honest service. To keep the honest brand message, I took inspiration from older tool companies and the simplicity of their brands. The logo is simple yet effective, and it utilizes negative space to show the angle of the Z. The red and the blue represent heating and cooling. The lockup is simple, effective, and pushes the brand identity.
EAGLE CLAW
Eagle Claw is a producer of world-famous fishing hooks. Eagle Claw's current branding is outdated and complicated. For this design, preserving the famous eagle was crucial. I took it down to simple forms and maintained the dynamic style of typography. All elements together create an energetic design that mimics an eagle flying through the mountains; while preserving Eagle Claw's established aesthetic.
LOU REED BOX SET
This box set is a curated compilation showcasing the musical brilliance, poetic depth, and songwriting mastery of Lou Reed. The trio of albums included in this collection captures a poignant period when Reed grappled with severe heroin addiction from 1975 to 1980. It's no surprise that countless individuals found solace and inspiration in Reed's introspective melodies during their own personal battles. This box set is a journey from darkness and loss of identity towards rediscovery and self-actualization.
POSTERS
I put this in because I have a lot of posters.